Research regarding advertising images:

Barbara J. Phillips and Edward F. McQuarrie (2009). “Impact of Advertising Metaphor on Consumer Beliefs: Delineating the Contribution of Comparison versus Deviation Factors.” Journal of Advertising, 38 (1), 49-61.

Edward F. McQuarrie and Barbara J. Phillips (2008). “It’s Not Your Father’s Magazine Ad: Magnitude and Direction of Recent Changes in Advertising Style.” Journal of Advertising, 37 (3), 95-106.

Phillips, Barbara J. and Edward F. McQuarrie (2007). "Road Map or Secret Weapon: The Role of Conceptual Metaphor in Shaping Marketing Communications About Exercise." In Tina M. Lowrey (ed.), Psycholinguistic Phenomena in Marketing Communication, Mahwah, NJ: Lawrence Erlbaum Associates 135-154.

McQuarrie, Edward F. and Barbara J. Phillips (2005). "Indirect Persuasion in Advertising: How Consumers Process Metaphors in Pictures and Words." Journal of Advertising, 34(2): 7-21.

Phillips, Barbara J. and Edward F. McQuarrie (2004). "Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising." Marketing Theory, 4(1/2): 111-134.

Phillips, Barbara J. (2003). "Understanding Visual Metaphor in Linda M. Scott and Rajeev Batra's Persuasive Imagery: A Consumer Response Perspective." Lawrence Erlbaum Associates, Inc.: 297-310.

Phillips, Barbara J. and Edward F. McQuarrie (2002). "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999." Journal of Advertising, 31(4): 1-13.

Phillips, Barbara J. (2000). "The Impact of Verbal Anchoring on Consumer Response to Image Ads." Journal of Advertising, 29(1): 15-24.

Phillips, Barbara J. (1997). "Thinking Into It: Consumer Interpretation of Complex Advertising Images." Journal of Advertising, 26(2): 77-87.

Research regarding spokes-characters

Phillips, Barbara J. and Wei-Na Lee (2005). "Interactive Animation: Exploring Spokes-Characters on the Internet." Journal of Current Issues and Research in Advertising, 27(1): 1-17.

Phillips, Barbara J., and Barbara Gyoerick (1999). "The Cow, the Cook, and the Quaker: Fifty Years of Spokes-Character Advertising." Journalism and Mass Communication Quarterly, 76(4): 713-728.

Phillips, Barbara J., and Liza Stavchansky (1999). "Camels and Cowboys: How Junior High Students View Cigarette Advertising." Advertising to Children: Concepts and Controversies. M. Carole Macklin and Les Carlson, eds. Thousand Oaks, CA: Sage Publications, 229-249.

Callcott, Margaret, and Barbara J. Phillips (1996). "Elves Make Good Cookies: Creating Likable Spokes-Character Advertising." Journal of Advertising Research, 36(5): 73-79.

Phillips, Barbara J. (1996). "The Role of spokes-characters in Forming Product Perceptions." Proceedings of the 1996 Conference of the American Academy of Advertising, Gary B. Wilcox, ed., 171-178.

Phillips, Barbara J. (1996). "Advertising and the Cultural Meaning of Animals." Advances in Consumer Research, Kim Corfman and John Lynch, eds., 23, 354-360.

Phillips, Barbara J. (1996). "Defining spokes-characters and Their Role in American Popular Culture." Journal of Popular Culture, 29(4): 143-158.

Research regarding other consumer behavior topics

Phillips, Barbara J. and Fred Phillips (2007), “Sink or Skim: Students’ Textbook Use in Introductory Accounting,” Issues in Accounting Education, 22 (1), 21-44.

Phillips, Barbara J. (2004). "Working Out: Consumers and the Culture of Exercise." Journal of Popular Culture, 37: 4.

Phillips, Barbara J. (2000). "The Entrepreneur's Marketing Source Inc." In H.F. MacKenzie's Contemporary CanadianMarketing Cases. Scarborough, ON: Prentice Hall Canada, 11-20.

Phillips, Barbara J. (1997). "In Defense of Advertising: A Social Perspective." Journal of Business Ethics, 16(2): 109-118.